Promote Your Business On the Go

Riddle me this, small business owners: What stays in one place but moves all over? A promotional vehicle magnet, of course! With this mobile advertisement, you can keep your company name top of mind and get exposure as you drive each day. This type of signage can serve you in ways that static advertising can’t, so consider adding them to your marketing strategy to pique the interest of potential customers. 

The best part is that the magnets are removable, so you can change them out and replace as often as you like! Or, if your personal car doubles as your company car, you can remove them when you’re off the clock. Depending on your business, you could even do something seasonally or offer special discounts to customers who mention seeing the promotional magnet.

To get started, consider the size and shape you want. You should measure your car door to see what space restrictions you may have. And if you need help with the shape and layout, check out the sign templates in Microsoft Word. Then, think about the message you want to convey. This is a mobile sign, so try to keep your “call to action” or slogan succinct — for example: “Call today for a quote” or “For all your handyman needs.”

Next, incorporate color and a graphic or image. You can brighten the magnet by changing the font color, adding a colored border, or filling the background space with color. If you have a company logo, you should include it in the design to keep the sign consistent with your other marketing materials. You can also buy very inexpensive royalty-free graphics on the Web if you don’t have a logo already.

And finally, include your company name, phone number or e-mail address, and Web site (if you have one). Don’t forget to order magnets in pairs so that you have one for each side of the car!

Related FedEx Office Solutions: Lettering, Decals and Magnets