Brochures

As kids are gearing up to go back to school with the lazy days of summer coming to an end, there’s no better time to get back to business. For small businesses, a great way to reach customers is to create marketing materials such as postcards that make your business stand out from the crowd.  ...read more

Just like when you move homes, if you’ve decided to relocate your business lately, there can be a laundry list of things to remember during the process. From identifying a new location, packing and moving, to joining a local Chamber of Commerce and updating your current customers on where you’re moving to -- the “to do” list never seems to end! Eventually of course, you find yourself settled in and ready to open up shop again.

Now that your business is in its new place, it’s important to make sure your logo, address and phone number are updated in all the right places. This will make it easier for current customers to find you and to build awareness about your business with new customers who are visiting for the first time.

Signage – Make sure you update any exterior or window signage with your business name, address, phone number and hours of operation. Aside from your new address, this information may have changed since you moved to a new site. ...read more

Recently, my cousin asked for help proofing a brochure she created, and as a student of journalism, I was happy to help. Upon first review, I noticed several layout and design elements that needed improvement. And that got me to thinking — I bet a lot of small businesses face the same issues. Making custom brochures is a surefire way to promote and grow your business, and with so many resources available, it has never been easier or more cost-effective.

The vast array of design and printing options available at retailers like FedEx Office and on the Internet give you more flexibility than ever to create professional brochures in no time. You can choose bi-fold, tri-fold, full-color, black and white, glossy finish, premium papers, colored papers…the list goes on and on. If you prefer to produce them yourself, check out the Web and Microsoft Word for free templates to get you started. 

Following are some tips I gathered to help our small business readers create a captivating brochure:  ...read more