Business Card

One of my favorite local cafés here in Dallas keeps me coming back for more with frightening regularity. It might be that the food and coffee is awesome when I’m in need of a quick pick-me-up, but I’m sure it also has something to do with the “buy five coffees, get one free” loyalty card they stamp for me every time I visit. And while there are certainly plenty of other eateries in the area I could visit, that one free meal sure is a good incentive to keep coming back to this one. And with that one simple punch card – and some great food – this café has built a seriously devoted, repeat customer.

So why aren’t more businesses doing it? Good question, I thought. And while I really don’t have the answer to it, I do know that these cards are just as easy to make as business cards. In fact, for most businesses I’ve seen use them, the cards double as both. 

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