Small Business Ownership: The Second Hardest Job in the World

 

They say being a parent is the hardest job in the world. I believe it, but I think one of the next hardest jobs has to be that of a small business owner. They’re similar in a lot of ways: you had an idea, nurtured it into creation and now you’re putting all your time and energy into making it a success.   ...read more

Thinking Creatively and Engaging Employees with a Poster-Size Puzzle

 

If you own a small business, you have probably put some thought into the different ways you can engage and motivate your employees. Many small businesses do this by hosting annual events like retreats, conferences or parties that boost employee morale and give the team time for socializing. ...read more

Don’t Settle For Less: Graphic Standards in a Digital Age

 

Nothing tells customers more about a company than its brand image – a collective impression created by factors like a company’s logo, slogan, signage, marketing materials, website and more. And remember, first impressions matter, but so do all the impressions after that! ...read more

Creating Memorable Holiday Greeting Cards for Your Small Business

 

I am always looking for new ways to show my clients, colleagues and important contacts that I appreciate them, especially around the holidays. Holiday greeting cards are ideal for small business owners because they are easy to create, inexpensive to send, and can be a great way to solidify your brand. And FedEx Office® provides everything you need to create the perfect holiday greeting card.


To me, the more memorable the greeting card, the better. And you can get more creative than you may think! You can use a memorable design, include something fun inside the card, and even send it during an off time so it doesn't get lost in the traditional Christmas card blitz.

This year, I decided to send out Thanksgiving greeting cards with a unique insert. Since my business is the Small Business Bonfire, and we've done promotions with s'mores in the past, a greeting card with a recipe for S'mores Pie at Thanksgiving time (the season of pies!) was the perfect combination.

Get Ready to Shop…Small!

 

If you’ve walked into a store lately, it certainly feels like the holidays are right around the corner – and this year’s promotions are in full swing. It seems like the ads for special seasonal offerings and the hottest toys start earlier and earlier each year. There are even entire days dedicated to saving money on holiday items – Black Friday and Cyber Monday! But how do small businesses stand out from the crowd during the holidays, especially with so much big competition? ...read more

What Can You Do With 5,000 Miles, 5 Minutes and an Office Assistant Who Listens?

 

When it comes to being productive at home or work, any little way you find is exciting. Add in business travel and productivity becomes a #1 goal. Each minute is scheduled, each task on a checklist, little to no room for error.  ...read more

Calling All Small Business Owners: We’ve Got Advice for You!

 

Do you want to learn about how to boost your small business? Need advice from the experts? Hear firsthand from small business leaders as they address trends and issues facing today’s entrepreneurs during the FedEx Office Boost Your Small Business Tweet Chat series. This series started last week and will run each of the first three Thursdays in October, ending October 20.


Each Tweet Chat features a different small business expert and new topic for discussion. Melinda Emerson, the best-selling author and host of #Smallbizchat (a weekly talk show on Twitter) kicked off the series on October 6. She provided tips about how to recession-proof a small business from future economic unrest.

Custom Pens Make Just the “Write” Gift

 

Every year around this time I get nostalgic about the days of back to school shopping. I looked forward to picking out new clothes for the upcoming school year, but I enjoyed selecting my school supplies even more! Maybe I was a weird kid, but I loved organizing my fresh paper, unused folders and binders, and brand new pens into my backpack for the first time. I still get really excited about school (now office) supplies and I’m always on the lookout for something new or unique for my collection. ...read more

Gimme A T(ee)!

 

Whether you own a bakery or an online boutique, you’ve probably put a lot of thought into building your brand. From designing the logo to setting up a perfect website or storefront signage, the visual impact of your brand is usually the first interaction customers have with your company.


These days, it seems like you can put a logo on anything, and I do mean anything. While the abundance of branded merchandise is great, it also creates a lot of “clutter” in the marketplace. So how do you stand out in the crowd? There are lots of ways, but one of the tried and true methods is wearable branded merchandise – think hats, bracelets and t-shirts.

Why do these work? Because they’re something you can actually use. Unlike squeeze balls and desktop puzzles, they don’t frustrate you or end up in the junk drawer at home. Instead, creatively designed merchandise catches peoples’ eyes in a crowd and helps get your name out all over town. Branded t-shirts, for example, are also versatile. You can use them as:

You May Have a Website, but Does Anyone Know it?

 

With millions of websites on the Internet, it can be easy for a small site to get lost in the shuffle. But for small businesses in particular, having a website that’s hard for customers to find can be a real challenge. It could even affect your sales! That’s why it’s so important for businesses to make sure existing and potential customers can easily find you online. And one of the simplest ways to do that is by promoting your URL at every touch point you have with your customers. A few ideas to think about for those small businesses facing this website challenge:

    ...read more

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