Helping Mom

 

Some years ago, my mom ran a home daycare out of her house. She really enjoyed working with kids and opening her home to them. She was not, however, great at marketing her business. She did everything by word of mouth. Though, occasionally she would try out some brochures and postcards to help drive business. Since I worked for FedEx Office (Kinko’s at the time), she was always asking for my help to make them look “nicer.” 

Don’t get me wrong I can do just about anything in Adobe Photoshop and Illustrator, but I have never fancied myself all that creative. Technically savvy? Yes, that’s me! But creative??? Umm…not so much. I recall I would spend a great deal of time just trying to decide what font to use. And I’m sure there are many budding entrepreneurs and small businesses that have or have had this same challenge at some point. ...read more

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