What’s Your Sales Pitch?
One of the biggest challenges for small business owners is the wheeling and the dealing of making sales. This can be a tricky art form, and a lot of people just aren’t that comfortable with making the pitch to their customers. As a former manager of a FedEx Office location, especially of a brand new one, I needed to spend a good deal of time getting my new neighbors aware of the new business and what we could do for them. It wasn’t always the easiest of things to do for me. There are tons of marketing tactics you can use – and we’ve talked about a lot of them here and here – but what if you want something that will make the pitch for you?
Having a sample book that features images and descriptions of your products or services is one of the best ways to help potential customers learn about your offerings. In many cases, it can do the talking for you, relieving some of the stress of having to make a hard sell.
Keep in mind that people will likely flip through the books pretty quickly. I’d recommend using small amounts of text (try bullet points or headings) with the most important information, such as price, availability and options like color or quantity. You should also include high-quality photos, either professionally captured or taken on a digital camera if you’re confident in your photography skills. If you’re selling a service, you might also consider having customer testimonials as part of the book since there won’t be as many images to include. And hopefully you’ll have many customers coming in and out of your store and flipping through your catalogues, so you’ll want them to be durable.
It used to be a pretty pricey investment to create and publish a book, especially if it was in small quantities. These days, though, it’s much easier and faster with tools like FedEx Office Book Publishing that have templates or allow users to design their own books. Or if you want to create a catalogue on a smaller scale, try using booklets.
No matter how you feel about the art of making a sale, hopefully having something sharp for your customers to flip through will be a good aid in closing the deal!
Related FedEx Office Solutions: FedEx Office Book Publishing, Booklets
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