Booklet

One of the biggest challenges for small business owners is the wheeling and the dealing of making sales. This can be a tricky art form, and a lot of people just aren’t that comfortable with making the pitch to their customers. As a former manager of a FedEx Office location, especially of a brand new one, I needed to spend a good deal of time getting my new neighbors aware of the new business and what we could do for them. It wasn’t always the easiest of things to do for me. There are tons of marketing tactics you can use – and we’ve talked about a lot of them here and here – but what if you want something that will make the pitch for you?

Summer is officially here! That’s right, today marks the first day of the season. Bring on the barbeques, swimming pools and baseball games.

By now, school has closed for the summer or is just about to, and you’ve likely removed many of the papers and classroom projects that once adorned the refrigerator. Quite often, all those report cards, art projects, certificates and tests you saved throughout the year end up turning yellow or gathering dust in a file folder or box somewhere. Why not collect them in one place and make something that will save room while preserving memories of an A+ book report or fabulous finger painting?

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I come from an extremely close family. So when my grandfather passed away in 1999, we all felt the loss. As Christmas approached, my mother decided she didn’t want everyone to focus on what had been lost as a family, but instead highlight all the good that occurred over the year. Thus the State of the Moyles Address was created. 

It started as the typical family holiday letter on a simple plain piece of paper with an opening statement about what had transpired to the Moyle family as a whole, and then included a little blurb about each family member. It was then inserted into the yearly Christmas cards she sent to friends and family all over the country. 

The positive reviews were staggering. This simple paper opened up communication between friends and family alike, and initiated “wow, I didn’t know that happened….” and “remember when...” conversations. It also added a personal touch to the standard Christmas card.  ...read more