Business Cards

When I was a fresh out of college, in my first “real” job with my first “real” paycheck, I remember that one of my first big purchases was a nice set of luggage. I agonized over the style, the brand, the features, the pieces I needed…I wanted it to be a quality set that I could use for many years to come. I finally settled on a sturdy collection of wheeled, expandable luggage. (I’m not a light packer!) With all those decisions and all the options for snazzy colors and styles available, you may be wondering what color I chose…Just basic black, along with the rest of the world, it seems!   ...read more

Guest blogger Barbie Tate is a senior account executive at Ketchum, the public relations agency for FedEx Office. From her days as a college peer career counselor to present, she has seen many different approaches to networking. We wanted to share some of Barbie’s experiences with readers who are searching for the big trends in career building.

Calling all professionals and recent grads! Everyone knows that networking is a great way to meet future employers. Most job hunters these days carry business cards with them, but a plain contact card can easily get lost in the shuffle. Along with your sturdy handshake and confident smile, a great way to stand out is by distributing “resume business cards.”  ...read more

As a busy working mom, I’m constantly on the go. And it feels like every time I drop my son off to a birthday party or leave him with a babysitter, I scribble down my contact information. I found that I was leaving the same information over and over again – and frankly I’m starting to get a hand cramp just thinking about it! As a result, I finally decided to make cards – social calling cards – with all the info I find myself writing out again and again for folks in my personal life.

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I hear the term “personal branding” a lot these days – it seems that it’s become one of those dreaded corporate buzzwords.  But it’s actually very important to establishing a business and forging relationships.

Presentation is one of the most important elements of personal branding. Start by determining what you want to represent to others and then live that brand in everything you do and say. The good news is that online resources are making it easier than ever to market yourself or your small business in the same way corporations have been marketing themselves for years.

Here are some tips to creating and maintaining your personal brand: ...read more