What Can You Do With 5,000 Miles, 5 Minutes and an Office Assistant Who Listens?

 

When it comes to being productive at home or work, any little way you find is exciting. Add in business travel and productivity becomes a #1 goal. Each minute is scheduled, each task on a checklist, little to no room for error.  ...read more

Calling All Small Business Owners: We’ve Got Advice for You!

 

Do you want to learn about how to boost your small business? Need advice from the experts? Hear firsthand from small business leaders as they address trends and issues facing today’s entrepreneurs during the FedEx Office Boost Your Small Business Tweet Chat series. This series started last week and will run each of the first three Thursdays in October, ending October 20.


Each Tweet Chat features a different small business expert and new topic for discussion. Melinda Emerson, the best-selling author and host of #Smallbizchat (a weekly talk show on Twitter) kicked off the series on October 6. She provided tips about how to recession-proof a small business from future economic unrest.

Postcards Aren’t Just for Tourists!

 

As kids are gearing up to go back to school with the lazy days of summer coming to an end, there’s no better time to get back to business. For small businesses, a great way to reach customers is to create marketing materials such as postcards that make your business stand out from the crowd.  ...read more

Gimme A T(ee)!

 

Whether you own a bakery or an online boutique, you’ve probably put a lot of thought into building your brand. From designing the logo to setting up a perfect website or storefront signage, the visual impact of your brand is usually the first interaction customers have with your company.


These days, it seems like you can put a logo on anything, and I do mean anything. While the abundance of branded merchandise is great, it also creates a lot of “clutter” in the marketplace. So how do you stand out in the crowd? There are lots of ways, but one of the tried and true methods is wearable branded merchandise – think hats, bracelets and t-shirts.

Why do these work? Because they’re something you can actually use. Unlike squeeze balls and desktop puzzles, they don’t frustrate you or end up in the junk drawer at home. Instead, creatively designed merchandise catches peoples’ eyes in a crowd and helps get your name out all over town. Branded t-shirts, for example, are also versatile. You can use them as:

Take Steps to Promote Your Business with Floor Signs

 

Let’s say your small business is a resort offering picturesque sunset cruises to vacationing tourists. Undoubtedly other local resorts offer similar excursions and comparable marketing (e.g., flyers, business cards, brochures, website, etc.) as you do. So how can you make sure visitors know your cruise is the one to choose for beautiful panoramas and instant memories?


One way is to grab the attention of guests of your resort or other tourists with floor signs. These can be placed on indoor surfaces such as hotel rooms, the entryway to your resort or at the baggage claim at the airport. Here are easy steps (no pun intended!) to creating floor signs.

Simple Steps to Perfect Floor Signs

You May Have a Website, but Does Anyone Know it?

 

With millions of websites on the Internet, it can be easy for a small site to get lost in the shuffle. But for small businesses in particular, having a website that’s hard for customers to find can be a real challenge. It could even affect your sales! That’s why it’s so important for businesses to make sure existing and potential customers can easily find you online. And one of the simplest ways to do that is by promoting your URL at every touch point you have with your customers. A few ideas to think about for those small businesses facing this website challenge:

    ...read more

    Make the Most of Your Small Business

     

    Did you know that according to the US Small Business Administration there are about 27.2 million small businesses in the U.S. today? This week we’d like to recognize all the millions of entrepreneurs in the U.S. celebration of Small Business Week, which is going on right now. We love working with you and hope small businesses feel the same way about us!


    Because we know how busy small business owners and employees are, we’re rounding up all the tips and tricks, products and services FedEx Office has to make their businesses stand out and succeed in this ever-changing economy.

    1.       Stay Connected when you travel for business.

    Staying Connected While Out of the Office

     

    Traveling for business is no longer an excuse to miss an e-mail or two that comes your way – these days everyone is expected to work as though they haven’t even left the office. Whether you need to be accessible to clients 24/7 or prep for that big presentation while in the airport, these helpful tips will ensure you don’t miss a beat when hitting the road.

    Think portability – Finding the right bag to travel with is key to helping you get through airport security quickly and to making sure you have everything you need for your time out of the office. Weatherproof bags with lots of pockets are ideal – the extra pockets will help you stay organized.

    Be location independent – Keeping files on a USB flash drive or smartphone enables you to print from anywhere. FedEx Office Print & Go allows you to access these important documents from your flash drive or smartphone and print them on self-service copy machines at FedEx Office.

    Get connected – Luckily, free Wi-Fi seems to be everywhere these days, even at FedEx Office. As a safety tip, don’t carry important documents on your laptop only. ...read more

    Think Outside the Lunch Box: Tips for Making Healthy and Easy Office Lunches

     

    It’s that time of the day. The time when you wander over to the office refrigerator to extract a bland-looking plastic container with an even more bland turkey sandwich trapped inside. To make matters worse, it’s Friday and you have had the same turkey sandwich every day this week. The temptation of chain-food restaurants lingers outside your office door, making it even harder to stick to a budget or diet plan. With our New Year’s resolutions in mind, I’ve got some helpful tips below to get you away from that burrito place down the street and back into saving money and eating right!


    ·         Make a plan. Having a list of meal ideas ready to go can make your trip to the supermarket an easier experience. It also lets you prepare dishes for lunch that can also be reused throughout the week. All this takes is a few minutes of prep before hitting the store to get your thoughts together and will make eating healthy a priority for the rest of the week.

    What’s Your Sales Pitch?

     

    One of the biggest challenges for small business owners is the wheeling and the dealing of making sales. This can be a tricky art form, and a lot of people just aren’t that comfortable with making the pitch to their customers. As a former manager of a FedEx Office location, especially of a brand new one, I needed to spend a good deal of time getting my new neighbors aware of the new business and what we could do for them. It wasn’t always the easiest of things to do for me. There are tons of marketing tactics you can use – and we’ve talked about a lot of them here and here – but what if you want something that will make the pitch for you?


    Having a sample book that features images and descriptions of your products or services is one of the best ways to help potential customers learn about your offerings. In many cases, it can do the talking for you, relieving some of the stress of having to make a hard sell.
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