Small Businesses Think Things Are Looking Up!

 

Being a former manager of a FedEx Office center, I can tell you that the team members working behind the counters really know small businesses. And not just because our company once was a small business (did you know the first Kinko’s was just one copy machine located on the sidewalk next to a taco stand in California?). No, it’s because small businesses are in our centers each and every day, working with team members to find the solutions that help them build business. And for the last three years we’ve done a nationwide survey of entrepreneurs just like them to see how they’re feeling about things – their business, their customers, the economy and more. 

This year, the results told us that things are looking up for small businesses…that they feel poised to help drive the U.S. economy out of its rut. I thought that was great news, and definitely worth spreading the word about! ...read more

When Was Your Last Unforgettable Presentation?

 

Remember the old days when transparencies, flip charts and 35mm slides ruled meetings? These days, presenters have countless new options for helping an audience understand and engage. With all the technology and tools available, I’ve found several favorite ways to stand out and make a great impression – and some have even been inspired by the overhead projector era! 


Some things to think about include:



  • Always keep in mind that the materials or slides you feature in a presentation are visual aids – rely on your own, more detailed notes rather than reading your presentation materials to the audience

  • Use props that catch the audience’s attention and make a statement

  • Leverage the power of multimedia like photos and videos – or create drawings on the spot that illustrate the points being made<?xml:namespace prefix = o />

  • Incorporate presentation boards to drive home core points that underpin the discussion

Beyond the Apple -
Showing Teachers Our Appreciation

 

As another school year comes to a close, I’m beginning to brainstorm ideas for a thank you gift to show my son’s teacher how much I appreciate what she does. And right now, I’m definitely thinking that you can’t go wrong with a delicious baked treat. After all, who doesn’t enjoy homemade chocolate chip cookies? It’s a sweet way to say thanks!


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How Does Your Garden Grow?

 

Blog friends, I have to let you in on a little secret: I have always wanted to be a good gardener! I always thought that when we had a yard, I’d plant bulbs in the winter and watch beautiful flowers blossom in the spring. Or have a few rows of veggies so we could make fresh salads. But alas, no luck – my thumb isn’t showing any green tendencies and our yard is filled with wildflowers and weeds (and maybe a few too many “presents” from our dogs Molly and Conrad). My grandparents, however, were very active gardeners.  I spent many summers enjoying perfectly ripe and flavorful tomatoes, juicy strawberries, sweet corn and crisp cucumbers…Yum!

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Making Your Business Look Good
on Paper, One Sheet at a Time

 

You might remember a post from fellow Out of Office blogger Adam a little while back, where he mentioned that his mom used to run a daycare center out of her home. When she wanted to bring more business in to the center, she would ramp up her marketing efforts with brochures or postcards. Like many small business owners, Adam’s mom understood the importance of having her marketing materials professionally printed so they would create a good first impression with current and prospective customers. She also knew how important it was to keep her style consistent across everything she made, building her brand with each flyer she distributed or business card she handed out. 


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Breeze of Memories

 

What is not to love about summer? It's the time when folks around here begin to emerge from hibernation. Celebrations - such as reunions, weddings, and barbecues - are in full swing. The sun is shining and spirits are high. So whether you're hosting a formal dinner party, impromptu picnic, or casual grill-out, we wanted to give you a creative idea to beat the heat!

Paddle fans are a fun and easy way to cool down any special event. My cousin used this idea to create the the programs for her wedding ceremony, and her foresight was greatly admired and appreciated on that hot June day!

There are endless ways to make these fans unique and personal. Here's a basic outline of how you can make them yourself as a fun project with the kids or for an event - plus a few photos of my own creations: ...read more

Are You a Mom On the Go?

 

As a busy working mom, I’m constantly on the go. And it feels like every time I drop my son off to a birthday party or leave him with a babysitter, I scribble down my contact information. I found that I was leaving the same information over and over again – and frankly I’m starting to get a hand cramp just thinking about it! As a result, I finally decided to make cards – social calling cards – with all the info I find myself writing out again and again for folks in my personal life.

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Spring Cleaning…at Work?

 

Guest blogger Stephanie over at Ketchum was recently telling us about how she moved to a new office space and was shocked by the amount of stuff she had accumulated in her six years in the old cubicle. Boxes and boxes of annual reports, press kits, news clippings, files from folks who had long since left the team on projects that had long since ended. In short, she was a veritable archive of PR program paraphernalia. 


 


Was all of this stuff necessary to keep? No. Did she? Yes. So why did she keep it all? In my mind, it always comes down to “what if.”  What if I need it in the future?  What if someone else (gasp, the boss!?) needs it in the future?  What if, what if, what if.  Well, she was drowning in the stuff those “what if’s” created, and I bet a lot of other office workers are too!


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Memorial Day Weekend Round-Up

 

This Memorial Day, when you’re enjoying your day off from work and perhaps grilling out or spending time with family, take a moment to remember the reason for the holiday. It’s a time to reflect on our country’s history and thank those who have served in the armed forces to protect our freedom and safety. Both of my grandfathers served in World War II (one fought in Iwo Jima and one was an airplane mechanic), so I am especially thankful on this holiday.

 

To help commemorate the occasion, consider sending a care package to a serviceman or woman serving overseas right now.  

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Keep Customers Coming Back with
Easy-to-Make Loyalty Cards

 

One of my favorite local cafés here in Dallas keeps me coming back for more with frightening regularity. It might be that the food and coffee is awesome when I’m in need of a quick pick-me-up, but I’m sure it also has something to do with the “buy five coffees, get one free” loyalty card they stamp for me every time I visit. And while there are certainly plenty of other eateries in the area I could visit, that one free meal sure is a good incentive to keep coming back to this one. And with that one simple punch card – and some great food – this café has built a seriously devoted, repeat customer.


 


So why aren’t more businesses doing it? Good question, I thought. And while I really don’t have the answer to it, I do know that these cards are just as easy to make as business cards. In fact, for most businesses I’ve seen use them, the cards double as both. 


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